1-bargain 交易

Given the apparent bargain, have you ever opted for the biggest and most expensive option?

2-frame 制定

3-nudge 说服，劝说

If you frame options in a certain way, you can nudge people in the direction of higher-priced products.

4-decoy effect 诱饵效应

The decoy effect was first investigated as a potential marketing strategy to influence consumer choices such as this.

5-on a more positive note 从更积极方面看

On a more positive note, scientists in the UK also started to consider whether the decoy effect might be used to encourage people make healthier life choices.

6-undergo 经历（变化，不快之事）

A research recently explored people's intention to undergo a vital-but unpleasant -screening for colorectal cancer.

7-uptake (对现有东西的)使用，应用

But if he also presented a third option-an appointment at a less convenient hospital with a longer waiting time, ie, the decoy, the uptake was greater.

8-burdensome 负担沉重的，繁重的

As we saw the other examples, this wasn't because people chose the undesirable decoy, it simply made the screening at the original hospital appear less burdensome.

9-incisive 锐利的，透彻的

10-sniper 狙击手

Like an expert sniper trained to avoid the false target, you may find that your judgement suddenly becomes a lot more incisive.